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2017 Australia China Alumni Awards - Sponsorship Opportunities


Background:


* The Australia-China Alumni Association (ACAA) was established with the support of the Australian Embassy in Beijing in 2007 and has offices in Beijing, Shanghai and Guangzhou. It now works with 30+ partner universities from across Australia and has been fast emerging as a key organisation in the development of positive Australia-China ties.


* Since 2009 and beyond, the ACAA has been continuously seeking corporate sponsorship opportunities for its annual high-profile Australia China Alumni Awards. The Australia China Alumni Awards is a promising way for sponsors to benefit greatly from the much publicized connection with this dynamic, positive, not-for-profit organisation.


* To discuss your company's involvement with the Alumni Awards, please contact us at awards@austchinaalumni.org


Download 2015 Australia China Alumni Awards Sponsors Report HERE.





The 2016 Alumni Awards:


* The 8th Australia China Alumni Awards Gala Dinner will be held on Saturday, 19th November 2016 in Guangzhou.


* It is the first time to hold the Alumni Awards in Guangzhou with an expected attendance of some 250 alumni from around China.






Introduction of the Sponsorships:


* Sponsorship of the Awards offers a series of outstanding opportunities to engage with top alumni of Australian universities from across all industries and to build and strengthen networks within the Australia-China business community.


* Over the past 7 years the Awards have been sponsored by large organisations such as IELTS, Austrade, CPA Australia, Telstra and ANZ Bank. We have celebrated around 350 winners and finalists of the Awards, including the Vice Governor of Shandong Province, Chairman & CEO of JPMorgan and other high profile alumni in senior positions. For further details, please see Appendix I and II.


* As a sponsor, you will receive valuable exposure on more than 12 varied channels for 6 months, reaching 16,000+ China-based Australian alumni, 30+ Australian universities, all ACAA partners and 200 media organisations across China. (See Appendix for Details)


*For further details about these benefits, please see Appendix III.


To enquire about sponsorship opportunities for the 2016 Awards, please contact:


Iris Huang

Deputy General Manager China, Australia China Alumni Association

Mobile: +86 134 3031 4081 Tel: +86 20 2237 3101 iris@austchinaalumni.org


Sponsor Categories

Award Name

Status

Sponsorship Fee (AUD)

Australian Alumni of the Year and Title Sponsorship

IELTS

Young Australian Alumni of the Year

Aide Education Service

7,500

Australian Alumni Award of Entrepreneurship

Austrade

Australian Alumni Award Women in Leadership

Australian Ambassador

Australian Alumni Award for Banking and Finance

CPA Australia

Australian Alumni Award for Research and Innovation

Business Events Sydney

Australian Alumni Award for New Media and ICT

IDP

Australian Alumni Award for Corporate Achievement

ACAA






Appendix I: Background of the Awards


Overview


The Australia China Alumni Awards were established in 2009 by the Australia China Alumni Association (ACAA) and are a high-profile initiative recognising the wide-ranging achievements of graduates of Australian universities that are currently based in China, both local and expatriate. Over 160,000 Chinese students have studied in Australia since the early 1970s and the Australia China Alumni Awards celebrate the fantastic achievements that many alumni have attained upon returning home.


2009 Awards


The inaugural awards in 2009 attracted sponsorship from CPA Australia, ANZ Bank, Austrade, AusAID, Australian Education International and Qantas Airways. The awards were publicised widely, in both media and email campaigns, and were promoted both by the ACAA and our university, government and corporate partners. As a result of this publicity and the ACAA’s own well-developed network of alumni, university, government and business contacts, over 150 alumni were nominated. From this group, 43 high-quality finalists were selected, ranging from the President of Nokia China, to a well-known radio host, to the Deputy-Director of International Cooperation at China’s National Ministry of Agriculture. The finalists were both Chinese and expatriates working across China. Winners received their trophies at a well-attended Gala Presentation Dinner in Beijing. Over 40 media articles were published about the 2009 Awards, in both Chinese and English language publications.


2010 Awards


In 2010, the ACAA expanded the number of awards to nine, and took on four extra corporate sponsors, namely Mallesons Stephen Jaques, Business Events Sydney, Telstra Sensis and IELTS. A reception for finalists was held inside the Australian pavilion at the Shanghai Expo, with 150 attendees. The winners were then announced at the Awards Gala Dinner in Shanghai on July 10th, 2010, with more than 280 attendees. The 2010 finalists included two well-known TV hosts, the President of Bosch (China) Investment Holdings Co. Ltd., the CIO’s of Standard Chartered Bank and General Electric, and the Country Manager of the World Food Program in China. Over 40 media articles were published about the 2010 awards, in both Chinese and English language publications.


2011-2015 Awards


The 2011, 2013 and 2015 awards were held in Beijing with more than 250 attendees, and the 2012 and 2014 awards were held in Shanghai with approximately 300 attendees.


Entry Requirements


Entry into the Awards is open to all mainland China-based alumni of Australian universities. This includes graduates of offshore programs taught through partner institutions in China, as well as those who have spent at least 12 months studying at a university in Australia. It includes Chinese citizens as well as expatriates from Australia and elsewhere.


All of the ACAA’s current university partners (see www.austchinaalumni.org for a list of our university partners) are automatically sponsors of the Awards. New university partners are welcome to join the ACAA to take advantage of this exciting high-profile opportunity to market their institution widely across China, and connect with their alumni based here.




Appendix II: Award Categories


Australia China Alumni of the Year Award

This Award recognises all-round excellence in work, life and community service. This peak Award celebrates an alumna/alumnus who has consistently demonstrated excellence in their professional career and/or through charitable activities. The winner of this award will have established themselves as a leader in their chosen professional and/or philanthropic field, and nominees will also have made significant contributions to society in Australia and China.


Young Australia China Alumni of the Year Award
This Award acknowledges the young alumnus/alumna's exceptional achievements in their profession and life, as well as recognising their outstanding talent, accomplishments, and/or the contributions made in their chosen field.


Australia China Alumni Award for Banking and Finance
This Award recognises alumni who have excelled in the areas of accounting, finance, investment, financial planning, banking and/or taxation. The nominees will all be senior in their field and will demonstrate an outstanding record of achievement over the course of their career.


Australia China Alumni Award for Entrepreneurship
This Award recognises an alumnus/alumna who has demonstrated excellence in their field. The alumnus/alumna may be the owner, partner or investor of an innovative company, or may have implemented successful entrepreneurial programs in a large company.


Australia China Alumni Award for Research and Innovation
This Award recognises alumni who have contributed significantly to research and innovation in their chosen field. Entry is open to alumni from all fields of study and work (e.g. sciences, engineering, technology, medicine, academic research).


Australia China Alumni Award for ICT and New Media
This Award aims to recognize the achievements of alumni in the emerging ICT and New Media sector. This industry shares wide associations to digital, computerised, or networked information and communication technologies. Nominees in this category shall have demonstrated evidence of achievements in advancing knowledge and practices in the sector or must have shown creative use of ICT and New Media technologies to further their work in their chosen field.


Australia China Alumni Award for Corporate Achievement
This Award recognises alumni who have made significant accomplishments within a corporate environment. The Award will seek to recognise both established and emerging leaders, and is open to both senior corporate leaders and younger alumni that have demonstrated exceptional talent early in their careers. The achievements demonstrated can be achieved over the course of the individual’s career or be a single outstanding accomplishment that has advanced or contributed significantly to the performance of the nominee’s organisation. Nominees may come from any industry or corporate job function, but will share demonstrable leadership ability, a flair for their chosen field, a commitment to mentoring junior talent, and a passion for corporate social responsibility.


Australia China Alumni Award for Women in Leadership
This Award is designed to celebrate and honor a woman who not only inspires but has proven herself a leader in her chosen field. The nominees will have made significant strides and accomplishments in their work life, either in the public or private sector.




Appendix III: Promotional Channels


ACAA Website
The ACAA website receives over 30,000 visits and nearly 60,000 page views per month. www.austchinaalumni.org. The Awards mini-site provides highly visible locations for the Sponsor’s logo, name and brief introduction, as well as detailing all sponsored Awards. The Finalists and Winners are also announced and presented on the website.


ACAA Email Publicity Campaign
The ACAA’s email database has over 16,000 entries as of May 2016 (which increase by at least 200 per month).  This includes alumni as well as high-level business, media, government and university contacts. The ACAA will send out at least 5 emails to its entire database in the lead-up to the Awards, including:
• Announcing the Alumni Awards;
• Calling for Nominations;
• Presenting Short-listed Applicants;
• Advising of Event Details and Ticket Prices;
• Post-awards Wrap-up Email (e.g. links to photo galleries, statements of thanks)


ACAA Social Media
The ACAA uses a wide range of social media channels to engage with its alumni.  Currently, there are over 6,000 LinkedIn contacts and many more are connected via Weibo, WeChat, RenRen and Facebook.


ACAA Partner University Network
The ACAA Partner University Network currently consists of 20 Australian Universities. Each university is encouraged to promote the Awards on their websites, in their alumni publications and through their alumni e-news. The ACAA also encourages them to acknowledge all the corporate sponsors who help to make the Awards possible.



Contact

If you would like to sponsor the 2016 ACAA Australia China Alumni Awards, or have any questions, please contact:


Iris Huang

Deputy General Manager China

Australia China Alumni Association

Mobile: +86 134 3031 4081 Tel: +86 20 2237 3101

iris@austchinaalumni.org


OR


Melissa Tan Wegener

Director of Development & Communications

Australia China Alumni Association

Mobile: +61 407 775 018

melissa@austchinaalumni.org


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