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2018 Australia China Alumni Awards - Sponsorship Opportunities


The Australia China Alumni Association (ACAA) was established with the support of the Australian Embassy in Beijing in 2007 and has offices in Beijing, Shanghai and Guangzhou. It now works with close to 20 partner universities from across Australia and has been fast emerging as a key organisation in the development of positive Australia-China ties.

Since 2009 and beyond, the ACAA has been continuously seeking corporate sponsorship opportunities for its annual high-profile Australia China Alumni Awards. The Australia China Alumni Awards is a promising way for sponsors to benefit greatly from the much publicised connection with this dynamic, positive, not-for-profit organisation.

The 2018 Alumni Awards

For its 10th anniversary, the 2018 Australia China Alumni Awards will be returning to Beijing in November 2018. These Awards provide a unique opportunity to celebrate the success and achievements of China-based Australian alumni.

The ACAA is now seeking expressions of interest to sponsor the Awards.

Introduction of the Sponsorships

With currently 20,000+ alumni members across Greater China (including Hong Kong, Macau & Taiwan), this is an opportunity to engage with top alumni of Australian universities from across all industries and to build and strengthen networks within the Australia-China business community.

This is also an outstanding chance to raise the profile of your business while communicating directly with potential customers and supporting business growth and excellence amongst the extended ACAA network.

Over the past 9 years, the Awards have been sponsored by large organisations such as TOFEL, IELTS, The Australian Embassy, Austrade, CPA Australia, Telstra and ANZ Bank. We have celebrated around 400 winners and finalists of the Awards, including the Vice Governor of Shandong Province, Chairman & CEO of JPMorgan and other high profile alumni in senior positions. For further details, please see Appendix I and II.

As a sponsor, you will receive valuable exposure on more than across all ACAA media channels including our partner networks for 6 months, reaching 20,000+ China-based Australian alumni, 30+ Australian universities, all ACAA partners and 200 media organisations across China. (See Appendix for Details)

*For further details about these benefits, please see Appendix III.

To enquire about sponsorship opportunities for the 2018 Awards, please contact:

Mesa Chen

Director of Development and Communications

Australia China Alumni Association

Tel: +86 20 2237 3101

Appendix I: Background of the Awards

For more information about the History of the Awards, please click HERE.

Appendix II: Award Categories

For more information about Awards Categories, please click HERE.

Appendix III: Promotional Channels

ACAA Website

The Awards mini-site provides highly visible locations for the sponsor’s logo, name and brief introduction, as well as detailing all sponsored Awards. The finalists and winners are also announced and presented on the website.

ACAA Email Publicity Campaign

The ACAA’s email database has over 20,000 entries as of the end of 2017. This includes alumni as well as high-level business, media, government and university contacts. The ACAA will send out at least 5 emails to its entire database in the lead-up to the Awards, including:

Announcing the Alumni Awards;

Calling for Nominations;

Presenting Short-listed Applicants;

Advising of Event Details and Ticket Prices;

Post-awards Wrap-up Email (e.g. links to photo galleries, statements of thanks)

ACAA Social Media

The ACAA uses a wide range of social media channels to engage with its alumni, reaching out to over 17,000 followers on Weibo, WeChat and LinkedIn.

ACAA Partner University Network

The ACAA Partner University Network currently consists of 18 top Australian Universities. Each university is encouraged to promote the Awards on their websites, in their alumni publications and through their alumni e-news. The ACAA also encourages them to acknowledge all the corporate sponsors who help to make the Awards possible.

With an effective integration of media channels, the 2017 Awards set the record of a total audience of 1.2 million views through out the Awards promotional campaign (Jun - Dec).

*For further details of sponsorship benefits, please click to download the 2018 Awards Sponsorship Opportunity Summary.


If you would like to sponsor the 2018 ACAA Australia China Alumni Awards, or have any questions, please contact:

Mesa Chen

Director of Development and Communications

Australia China Alumni Association

Tel: +86 20 2237 3101

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