Flinders University Alumnus
Mr. Liu is the Co-Founder and current CEO of Yihaodian (The Store Corporation), one of China ’s leading e-commerce company.
Mr. Liu’s career path has been diverse and extensive. He used to teach at Cleve Area School and St. Peter's College in South Australia. He has previously worked as the Business Development Manager for the Wireless Network Group at Lucent Technologies Asia Pacific, in Singapore . He later worked as an assistant to the APAC Avaya Asia Pacific President before moving to become the Asia Pacific General Manager of Avaya Asia Pacific’s Small & Medium Business Solutions Group in Hong Kong . Where he had responsibility to set up and grow teams across the APAC region.
Due to his results he was later appointed as Vice President and Managing Director of Avaya China with responsibility for all of Avaya’s business in China. Whilst in this role he restructured the teams, fixed the problems, and completely turned the business around, and trippled the business in 3 years. He extended Avaya’s reach in China , created the brand image, and quickly established Avaya as the market leader in China, having taken the No.1 market share in all lines of business.
Following his success at Avaya, he was recruited as Co-President of Dell China and Hong Kong where he ran a US$2 billion business.
Three and half years ago, he founded Yihaodian (www.yihaodian.com), leading it toward the achievement of the organization's philosophy, mission, strategy, and its annual goals and objectives. Today Yihaodian has established itself as one of the leading B2C e-commerce companies in China. Employing some 4,800+ employees, with major logistics centres in 5 Chinese cities, 2 R&D centers in Wuhan and Shanghai, 2 call centers in Shanghai and Yangzhou. Yihaodian retails some 140,000 types of products online. Sales in 2010 reached 805m RMB and are expected to reach close to 3 billion RMB in 2011 as employees climb to around 6,000. Rapid growth has even attracted investment from global retail giant Wal-Mart.
Mr. Liu graduated with a Bachelor of Teaching and a Masters of International Business Administration from Flinders University.