The University of Queensland Alumna
Co-Founder of 84Fang Café
Ms. Huang has over 7 years of marketing experience in both FMCG and education industries. As a senior analyst at Nielsen, her expertise in marketing mix modeling (MMM) has helped the global leading FMCG clients optimize their marketing plan and save investment. Through her time at Nielsen, she developed a deep understanding of the baby diaper market in China and provided clients with strong insights of the 10 years market dynamics from massive data mining. Her experience in Nielsen has developed her strategic planning and analytic thinking in her marketing career.
She played a major role in helping over 20 Australian universities increase and engage with their alumni in South China in the first six months of her time with the ACAA. Iris quickly picked up the overall association’s planning and operations in China and was promoted to become the Deputy General Manager. She was responsible for initiating both a career development focused online platform and a series of events to provide support to alumni. This initiative has successfully attracted a large number of alumni as it provided a connection with local government and businesses. As a very hands-on marketer, she displayed exemplerary leadership and team communication skills and was a strong asset to the ACAA.
Having worked with the ACAA, for just over 3 years, Iris is now taking a new path. She is now aiming to revitalize the old area of Guangzhou via her café, florist, antique store, historical and cultural tourism and events. She provides tours for ACAA members, overseas tourists and local expats of Guangzhou’s old town.
As an alumna of the University of Queensland, Iris believes such an education experience significantly benefited her career. In particular, she found the resume training and internship opportunity from the UQ career centre particulary useful, something she believes led to her first job at Nielsen in the first week of her return to China. Her participation in a real venture during her commercialisation course at UQ helped develop her enterprise mindset and increased her familiarity with the world of international business.
Iris spends her downtime involved in yoga, reading and travelling to explore new places and stories.